Last week, Google announced a major update to Google Trends.
Google Trends should be a tool most SEMs are using on a daily basis, but now, they may want to use it on a minute-by-minute basis, being that the data is now updating that often.
Google said, "you can now explore minute-by-minute, real-time data behind the more than 100 billion searches that take place on Google every month, getting deeper into the topics you care about." It shows you the spikes by minute and will capture the story behind those spikes as well.
On Google Trends Google said "you’ll find a ranked, real-time list of trending stories that are gaining traction across Google." With that, you will now also see "trends from YouTube and Google News and combine them to better understand what topics and stories are trending across the web right now."
Plus you can access this data at Github so you can crunch the numbers and data yourself.
Savvy SEMs will explore ways to use this data to make better content.
Forum discussion at WebmasterWorld and Google+.
