Google Tests Top Stories Without AMP Links In Carousel

Dec 8, 2020 - 7:11 am 5 by

Google Top Stories Upside

According to John Shehata, the Global VP of Audience Development Strategy & CRM at Conde Nast, Google is now testing not showing AMP pages in the Top Stories carousel in Google Search on mobile. Google can do this for COVID related news but outside of that, Google should be only showing AMP links in the Top Stories carousel.

John Shehata posted on Twitter saying "we are starting to notice some mobile queries producing non-AMP Top Stories carousels. We know that AMP will no longer be a perquisite to appear in Top Stories soon. Have you seen similar SERPs? BTW, some of the results are AMP but have no AMP icon."

Some of these sources to support AMP, but not only do they have no AMP icon, when you click on them, he said, it takes you to the non-AMP version.

click for full size

I suspect that this is Google testing to prepare for the Google Page Experience Update where AMP will no longer be required for being in Top Stories. Note, the Page Experience Update will be launching in May 2021.

So Google testing this would not surprise me.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Volatility, Indexing Bugs, Google Ads Broad Match Default & YouTube SEO Tips - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 15, 2024

Jul 15, 2024 - 10:00 am
Google Search Engine Optimization

Google To Host More Creator Meetings

Jul 15, 2024 - 7:51 am
Google

Google Tests AI-Organized Local Search Results Page

Jul 15, 2024 - 7:41 am
Google

Report: Google AI Overviews Barely Showing Reddit Or Quora Citations Anymore

Jul 15, 2024 - 7:31 am
Google

Google May Be Rolling Out 3D/AR Images More Widely

Jul 15, 2024 - 7:21 am
Google Search Engine Optimization

Google: Removing Massive Disavow Lists Should Not Worry You

Jul 15, 2024 - 7:11 am
Previous Story: Google NYC Mural Painting During COVID-19