Google: We Show Better Titles Than Your Title Tags

Jul 9, 2012 - 8:50 am 30 by

title tagGoogle has been messing around with the titles displayed in the search results forever. We've covered the topic here several times but it seems with with a recent Google change, Google is more likely to show a different title that what your title tag displays.

Googler, Gary Illyes, said in a Google Webmaster Help thread that often Google is able to pick a better title for the search query than what your title tag reads. He wrote:

Often a single title might not be the best one to show for all queries for a page, so our algorithms may generate alternative titles to make it easier for our users to recognize relevant pages. If you recently changed the content of your page and its title, it may take some time for our algorithms to notice it. While we can't guarantee that your new title will be used, if it's descriptive, informative, there's a fair chance it will be.

Is Google trying to be too smart? Should Google be messing with your title tags? Many SEOs would say they shouldn't be doing this but what Google thinks is best for the searcher is not what SEOs would always believe.

Forum discussion at Google Webmaster Help & WebmasterWorld.


Popular Categories

The Pulse of the search community


Search Video Recaps

Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 29, 2024

May 29, 2024 - 10:00 am

Google Discover Feed Not Loading For Some Searchers

May 29, 2024 - 7:51 am
Google Maps

Google Business Profile Call History & Chat Going Away

May 29, 2024 - 7:41 am
Google Search Engine Optimization

Google Search Working To Surface Site When Site Name Is Referenced In Query

May 29, 2024 - 7:31 am

Two Conflicting Google AI Overview CTR Studies

May 29, 2024 - 7:21 am
Google Maps

Google Business Profiles Shows Product Rejection Details

May 29, 2024 - 7:11 am
Previous Story: Bing: Ranking Data Good For Measuring SEO "Tactics"