Google: No, We Don't Understand Text In Images

Mar 16, 2016 - 8:03 am 21 by

Butterfly Google 1900px

A question was posed to Google's Gary Illye's on Twitter if Google's crawler and indexer understands the text embedded in an image, maybe through OCR or other techniques. I am surprised to hear Gary say no.

Here is the set of tweets, maybe I am misinterpreting it:

Back in 2008, Google filed a patent to recognize text in an image. Truth is, text in an image is easier for Google to understand than other attributes they try to understand. Google does some insane image interpretation to group faces, places, colors, and so so many other things that makes you sometimes go wow - how does Google do that.

So for Google not to be able to understand the text embedded in an image, makes me wonder.

Meme

What do you think?

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: November 6, 2025

Nov 6, 2025 - 10:00 am
Google

Google Drops Support For More Structured Data Types & Search Features

Nov 6, 2025 - 7:51 am
Google

Google Search Tests Tinted Colored Background

Nov 6, 2025 - 7:41 am
Google Ads

Google Ads Fake Info For Advertiser Verification Programs Disallowed

Nov 6, 2025 - 7:31 am
Google

Google Definitions Box Tests Swapping In AI Overviews

Nov 6, 2025 - 7:21 am
Google Ads

Google Ads Editor Version 2.11 Is Now Available

Nov 6, 2025 - 7:15 am
 
Previous Story: Google: RankBrain Does Not Currently Affect Crawling