Google Tests New Ad Label / Design That Makes Ads Stand Out

Sep 11, 2024 - 7:51 am 3 by
Filed Under Google Ads

Google Ads Labels

Google is testing a new ad label and interface that really make the ads way more noticeable in the Google Search results. The ad label still is a black sponsored label, but Google is testing it on a tall gray background, with subtitles like "promoted products" and "promoted results."

It then follows that with "all results" for the non-sponsored, the non-paid, the organic search results.

This was spotted by Gagan Ghotra who posted some screenshots of this on X. He said, "Google is testing new label for ads. With 'sponsored' it also says 'Promoted results' plus the ads with grey background in between. And after ads at the top of search results it says "All results" then organic results start!"

Here is a screenshot:

Google Ads New Sponsored Label

Here are videos and more screenshots from Gagan:

Do you think this will cause less confusion between the ads and organic results?

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 13, 2025

Jun 13, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google AI Mode Search, Apple Intelligence Updates, Google Live Search, AI Content, SEO & Google Ads

Jun 13, 2025 - 8:01 am
Google

Google Is Now Rolling Out AI Mode In The US

Jun 13, 2025 - 7:51 am
Google Search Engine Optimization

Google Drops Support For Seven Existing Structured Data Markups

Jun 13, 2025 - 7:41 am
Google Ads

Google Ads Shows Audience Size For Custom Segments

Jun 13, 2025 - 7:31 am
Google

Google Search Autocomplete With Back To All

Jun 13, 2025 - 7:21 am
Previous Story: Google Emails Advertisers On Local Services Ads Verification Requirements