Google: Rich Snippet Reviews Markup Not Meant For Customer Testimonials

Dec 29, 2014 - 7:45 am 1 by

Google StarGoogle's John Mueller in a Google Webmaster Help thread stated that testimonials are not reviews and thus should not contain the rich snippet markup for reviews.

John said:

I'd just like to add that testimonials are not reviews, and that it generally doesn't make sense to use reviews like this for a company's website. My recommendation would be to remove that markup.

Reviews are more aimed at product reviews versus how much you like or dislike a company. So to include reviews markup on testimonials, is against Google's guidelines. As it seems.

Forum discussion at Google Webmaster Help.

 

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