Google Clarifies Structured Data For Multiple Items On A Page

Jul 9, 2020 • 7:11 am | comments (0) by | Filed Under Google Search Engine Optimization

Google Nest

Google has updated the structured data policies page, specifically the section on having multiple items on a page with structured data. It added whether you nest the items or specify each item individually.

The updated can be found over here.

Here is what it looked like before (click to enlarge):

click for full size

Here is what it looks like now (click to enlarge):

click for full size

The new version gives clearer examples, show screen shots of what it is describing, it explains the difference between nesting and individual items and then gives specific code examples.

  • Nesting: When there is one main item, and additional items are grouped under the main item. This is particularly helpful when grouping related items (for example, a recipe with a video and reviews).
  • Individual items: When each item is a separate block on the same page.

Google added "Note: If there are items that are more helpful when they are linked together (for example, a recipe and a video), use @id in both the recipe and the video items to specify that the video is about the recipe on the page. If you didn't link the items together, Google Search may not know that it can show the video as a Recipe rich result."

Forum discussion at Twitter.

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