Do Larger Or Smaller Web Sites Rank Better In Google?

Jul 9, 2013 • 8:06 am | comments (26) by | Filed Under Google Search Engine Optimization

big and smallA WebmasterWorld thread is having renewed discussion around an old debate on does the size of a web site matter in Google.

There is no doubt, the more pages you have on your web site, the more chances you have to rank for more keyword phrases. But that being said, does a web site that is larger have a better shot than a web site that is smaller to rank for competing terms? If they are both trying to rank for [blue widget] does having a larger site improve your ability to rank for such a term?

Some say yes and some say no.

GoodROI in the forum thread responded to one small website owner saying:

This is funny because I have enterprise level clients that are complaining about the exact opposite. The big brand name websites complain that Google is unfairly penalizing them because Google changes the algo so fast that only the smaller sites can keep pace with the changes.

There are pros and cons to small and large web sites - but is ranking favor by Google one of them?

Take my poll:

Forum discussion at WebmasterWorld.

Image credit to BigStockPhoto for big and small people

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