Google SGE While Browsing - Search Generative Experience On The Browser

Aug 16, 2023 - 7:51 am 10 by
Filed Under Google

Google Robot Sge Screen

Google's next step for its Search Generative Experience is SGE while browsing. In Chrome on desktop and in the mobile Google app on iOS and Android, Google SGE can summarize longer web page content for you. Yea, it is similar to Bing Chat's Edge sidebar feature.

Google wrote, "SGE while browsing was specifically designed to help people more deeply engage with long-form content from publishers and creators, and make it easier to find what you’re looking for while browsing the web." "On some web pages you visit, you can tap to see an AI-generated list of the key points an article covers, with links that will take you straight to what you’re looking for directly on the page," Google added.

That means that this won't work on all pages but it should work on longer form pages.

Google told me the page needs to be indexed by Google Search for it to work. Plus, if the page is behind a paywall and uses the paywalled structured data, Google SGE while browsing won't work either. There is no special meta tag to tell Google SGE while browsing to not summarize your page.

Google said if you're already opted into SGE, you'll automatically have access to this experiment. Also, if you haven’t already opted in,“SGE while browsing” is also available as a standalone experiment in Search Labs.

Here is what it looks like in Chrome (click to enlarge):

Sge While Browsing Desktop

Here is what it looks like in the mobile app:

Sge While Browsing Mobile

Users do need to click "Generate" for this to work, it does not automatically summarize pages by default.

This goes live with the definition links in the SGE responses today.

It does work:

Note: If you have paywalled content but are not using structured data to communicate that to Google, then SGE while browsing may work:

Forum discussion at Twitter and WebmasterWorld.


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