Google: No Difference In SEO Value Between Nofollow, UGC Or Sponsored Link Attributes

Dec 30, 2021 - 7:21 am 0 by

Google Label

Google's John Mueller confirmed what it has I believe said before, that there is not difference in terms of SEO value between the three link attributes. Google supports nofollow and also UGC and sponsored link attributes. In terms of the difference in SEO value, there is no such thing, they all do the same thing - which is not pass any link value from the source page.

John was asked "is a nofollow backlink better, equal or worse than an ugc and a sponsored backlink?" John responded on Twitter "there's no practical difference in terms of "SEO-value" for the site you're linking to."

So why are there different attributes, that is for Google on its own end.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 18, 2025

Jul 18, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google June Core Update Done, Local Ranking Update, AI Mode Updates & AI Calling Businesses

Jul 18, 2025 - 8:01 am
Google Maps

New Google Business Profile Check Edit Status

Jul 18, 2025 - 7:51 am
Google Search Engine Optimization

Google: Login Service Pages Are Hard To Rank In Search

Jul 18, 2025 - 7:41 am
Google

Google AI Overviews For Movie Queries

Jul 18, 2025 - 7:31 am
Google Ads

Google Ads Rolling Out Smart Bidding Exploration To Some Advertisers

Jul 18, 2025 - 7:21 am
Previous Story: Google Ads Now Has Asset Library