Google: No SEO Benefit To Adding Trust Seals To Your Site

Jul 18, 2017 - 7:25 am 19 by

Google Trust

Google's Gary Illyes confirmed on Twitter that Google doesn't have a ranking signal that looks to see if a site has a trust seal on it and then gives the site a ranking benefit for having one.

This is a topic we covered before asking if trust seals help with SEO and specifically does BBB accreditation help with local SEO. Now we have a Googler confirming the answer is no, it does not help.

Those are the tweets so you can see them in context.

So don't let people sell you trust seals to improve your SEO. It may improve your conversion rates and user's perceived feeling of online safety but for SEO, no, it does not help.

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 18, 2024

Apr 18, 2024 - 4:00 pm

Google Notes On Search Won't Necessarily Go Away In May

Apr 18, 2024 - 7:51 am
Google Maps

Google Maps Releases New Directions, Travel & EV Features

Apr 18, 2024 - 7:41 am
Google Ads

Google Ads Reminds Advertisers Some Ad Customizers Will Go Away May 31st

Apr 18, 2024 - 7:31 am
Google Search Engine Optimization

Google Drops Video Carousel Markup

Apr 18, 2024 - 7:21 am
Google Maps

Google Business Profiles Register Your Defibrillator (AED)

Apr 18, 2024 - 7:11 am
Previous Story: Google Search Console Average Position Metric Broken?