Google: Self-Signed SSL Certificate Won't Work For HTTPS Ranking Boost

Jan 6, 2016 - 8:29 am 23 by

google https

We know Google has an HTTPS Ranking Boost. Initially when it launched, all it checked was to see if HTTPS was in the URL, but it didn't check if it was valid or working. A couple months ago, Google began sending out notifications of SSL certificate issues, which shows they may start validating it before giving the ranking boost.

John Mueller said on Twitter that self-signed certificate, which is an identity certificate that is signed by the same entity whose identity it certifies, would typically be flagged as invalid by Google's detection tools. He said, if it works in a browser, than you are safe, if not, then not.

Bottom line is, if it doesn't generate an error in a browser, it should work for Google as well.

To be safe, don't go with self-signed certificates.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Updates

Google Search Ranking Volatility July 24th Through The Weekend

Jul 26, 2026 - 8:09 am
Search Forum Recap

Daily Search Forum Recap: July 24, 2026

Jul 24, 2026 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Sends Billions Of Clicks From AI Search, Publisher To Block Google, $120 Billion Quarter, EU's $1 Billion Fine & More

Jul 24, 2026 - 8:01 am
Google Ads

Google Merchant Center Gains More AI Features

Jul 24, 2026 - 7:51 am
Bing Search

Bing Tests Fading Out Related Searches On Hover

Jul 24, 2026 - 7:41 am
Google Ads

Google Ads AI Max For Shopping Campaigns Expands

Jul 24, 2026 - 7:31 am
 
Previous Story: Google: Decimal Points In URLs Are A Bad Idea