Google Search Displays Return Period In Search Results Snippets

Jul 26, 2022 - 7:21 am 0 by

Google Returns

Over the past couple of weeks, Google has been displaying a new snippet line for some e-commerce sites that show the return period policy for that product. So under the main search result snippet, Google will show "x-days returns."

Here is a screenshot showing this in the Google Search results (click to enlarge):

click for full size

Brodie Clark spotted this a couple of weeks ago and Brian Freiesleben posted about it on Twitter last night.

This might be pulling from the shopping experience scorecard data feed or some other data from a Google Merchant Center feed.

Forum discussion at Twitter.

Update: Also seeing "delivery" options, which I think we saw before, but here:

Update #2: Statement from Google - "This is an experiment that surfaces shipping and returns information on search results, bringing in signals from a variety of sources from across the web and platforms like the Merchant Center. We’re always testing new ways to improve the shopping experience for our users but don’t have anything specific to announce right now."

 

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