Google Tests Search Refinement With Brand Filters

Jun 24, 2021 - 7:11 am 0 by

Google Fire Ring

Google seems to be testing a new set of search refinements that let you filter by the brand or specific store you want to filter your results by. So a search for a [camo backpack] has search refinements for colors and size and type but also to let you filter by results on Amazon and Walmart, for example.

When you click on the brand, it will not do a site command, but rather just add the brand name to the search query.

Here is a screen shot of this from Ryan Mews on Twitter who shared a ton of examples - note, I cannot replicate this:

click for full size

Here are some more:

I kind of like the icon that shows a blue store for the store/brand specific filters.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 25, 2024

Jul 25, 2024 - 10:00 am
Google Ads

Google Again: We Will Test Ads In AI Overviews Soon

Jul 25, 2024 - 7:51 am
Bing Search

Microsoft Now Testing Bing Generative Search Experience

Jul 25, 2024 - 7:41 am
Bing SEO

Reddit Blocked Bing Search & Others But Not Google

Jul 25, 2024 - 7:31 am
Local Search

Apple Maps Web Version Launches Beta

Jul 25, 2024 - 7:21 am
Google Ads

Google Local Service Ads Shows Phone Number On Hover

Jul 25, 2024 - 7:11 am
Previous Story: Stan The Google Dinosaur Dressed Up For Pride Month