Google announced yet another blog, this one is interesting to us in that it is specific to only talk about search topics. The blog is named the Google Inside Search Blog and will be exclusive for search.
Why hasn't Google done this yet? Honestly, I believe they waited to do this until Google admitted to themselves that they are much more than a search company. Back in the day, whenever Google ventured into new markets - AdSense, Gmail, Display Ads, Phones, Internet, Cars, etc. Google was a bit shy in saying they are not focusing on search. But now, search is key but it is clear they are well beyond a search company.
So think about it - if they launched a search blog in 2005, it would be screaming, the Google main blog is not about search, so if the main blog is not about search - Google is not mainly about search. Now it screams way less and people care less.
Either way, I do hope the new search blog leads to more tidbits on search, stuff they would have not normally posted in the past on the main search blog. Of course, there is still the Google Webmaster Central Blog.
As part of this post, Google posted a picture of some of the folks from the search quality team in their weekly meeting. Matt Cutts tweeted "P.S. Bonus points if you can find me, Amit Singhal, and Scott Huffman in the picture in the blog post: http://goo.gl/BvEVs." Sure:
Forum discussion at Sphinn.
