Can Google Search Differentiate B2B vs B2C Web Sites?

Oct 30, 2020 - 6:11 am 1 by

Escalator Google

John Mueller of Google was asked if Google Search understand the difference between B2B and B2C web sites? John responded that no, not really, he said "we don't have a direct understanding of the difference. They're essentially webpages, if they can rank for the same queries, they might."

This was on Twitter and the question was worded "Does Google understand how to serve a B2B website over a B2C website? I ask this because B2B and B2C are competing for the same positions/keyword but are two different business models."

Here are those tweets:

But I suspect Google does understand searcher intent and how to match that to the most relevant content or web page for that intent. So while Google might not specifically label a site as B2B vs B2C, it probably does this some other way.

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 26, 2024

Feb 26, 2024 - 4:00 pm

Google To Make A Content Deal With Quora Next?

Feb 26, 2024 - 7:51 am
Google Maps

Google Reviews Disclaimer For Beta Questions

Feb 26, 2024 - 7:41 am

Google Most-Read Articles Search Carousel

Feb 26, 2024 - 7:31 am
Google Ads

Google Ads Tests New Change History Page

Feb 26, 2024 - 7:21 am
Web Analytics

Google Analytics Referral Spam From Poland - Complaints

Feb 26, 2024 - 7:11 am
Previous Story: Adorable First Day At Google Sign From Noogler & Family