Google Search Algorithm Update Tweaks Continue Into January

Jan 8, 2018 - 8:41 am 25 by
Filed Under Google Updates

Google Algorithm Update

As you know, the Google updates towards the end of December were pretty aggressive and Google even somewhat confirmed some of them. These include what we called the Maccabees updates that seemed to target keyword permutations as well as Fred like stuff and even hit some celebrity sites. We also saw a PBN penalty roll out and maybe a featured snippets/knowledge graph algorithm update.

But it seems that while it may have kind of quieted down a bit over the first few days of the new year - starting around January 5th and 6th throughout the past couple days, some webmasters and SEOs are noticing algorithm shifts again. They do not seem as big as the period of the Maccabees update but some are reporting what I would say are tweaks to those algorithm updates from December.

The WebmasterWorld thread has these comments:

After days of dismal traffic and sales conversions, suddenly, like a switch is flipped, site traffic and conversions come back as if it's 10 years ago. Go figure. I'm quite sure we've all seen this type of pattern come, and just as quickly go.

Our organic traffic has grown +420% since January 2017.

We saw a decent bump on Friday for about 15%. Carried through Saturday. We will see if it sticks next week. All appears to be coming from long tail.

Looks like the changes I saw late last week were rolled back.

The tools themselves are not in fully agreement:

SEMRush:

click for full size

Cognitive SEO:

click for full size

RankRanger:

click for full size

Accuranker:

click for full size

SERPMetrics:

click for full size

Mozcast:

click for full size

Advanced Web Rankings:

click for full size

Algoroo:

click for full size

Again, it seems to me these are tweaks to the December updates but I cannot be sure about that.

Did you notice changes in the past few days?

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Volatility, Indexing Bugs, Google Ads Broad Match Default & YouTube SEO Tips - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 18, 2024

Jul 18, 2024 - 10:00 am
Google Updates

Google Search Ranking Algorithm Volatility - July 18th

Jul 18, 2024 - 7:51 am
Google

Google Tests AI Overviews In Workspace Accounts In The UK

Jul 18, 2024 - 7:41 am
Google

Google Bolding Query In Search Box When Cursor Out Of Search Box

Jul 18, 2024 - 7:31 am
Google Search Engine Optimization

Google Merchant Center Next Coming To All Merchants

Jul 18, 2024 - 7:21 am
Google Search Engine Optimization

Google's Site Reputation Abuse Update Leads Gaming Affiliate To Reduce Financial Forecast

Jul 18, 2024 - 7:11 am
Previous Story: Google: We Never Index All Known URLs