Google Search Scroll To Text On Free Product Results

Feb 12, 2021 - 7:41 am 0 by
Filed Under Google

Google Scroll

Google is expanding the scroll-to-text feature it has on featured snippets and some other search elements to the free top product listings boxes. Brodie Clark spotted this for a search on [bluetooth headphones] and I was able to replicate this.

The scroll to text feature is when you click on a search result in Google, Google then takes you to the web page and scrolls you down the page to the specific passage and highlights the relevant block of text. We've covered this numerous times but I don't believe this has been in the product results until recently.

Brodie Clark shared some screen shots on Twitter, which I will embed below but here is a GIF of it in action:

Google Scroll To Text Product Results

Forum discussion at Twitter.

Another variation:

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: September 17, 2025

Sep 17, 2025 - 10:00 am
Google

Google Discover Tests Showing X Posts From Just Your Followers?

Sep 17, 2025 - 7:51 am
Other Search Engines

OpenAI Updates Search In ChatGPT: Factuality, Shopping & Formatting

Sep 17, 2025 - 7:41 am
Google

Google: Searchers Want AI Summaries Over Links

Sep 17, 2025 - 7:31 am
Google Maps

Google Business API Q&A Feature Going Away November 3 (Changes Coming?)

Sep 17, 2025 - 7:21 am
Google Ads

New Google Merchant Center Suspension Video Verification

Sep 17, 2025 - 7:11 am
 
Previous Story: Google: Shorter Domains Are Not Better For Ranking Or SEO