Google Horizontal Scrollable Local Pack Ads

Jan 27, 2017 - 8:10 am 1 by
Filed Under Google Ads

Road Pointers4

Google seems to be testing yet another format for the local pack ads. @SilverbackStrat shared a screen shot with me showing a local ad pack which looks like the AMP carousel. A horizontal scrollable set of cards that you can scroll or flick to get more results.

In this case, it shows a map, followed by a normal snippet, then the location and then the phone number. This came up for Subaru dealers on mobile, which showed "3 Subaru dealers nearby."

Here is a screen shot showing the new ad format:

Google Mobile Scrollable Local Pack Ads

I think this ad layout is cool but from what I hear, the horizontal scroll feature is something many users simply do not understand how to use. Although, maybe that behavior is changing?

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 16, 2024

Apr 16, 2024 - 4:00 pm
Google Search Engine Optimization

Google Will Fight Site Reputation Abuse Spam Both With Manual Actions & Algorithms

Apr 16, 2024 - 7:51 am
Google

Google Search Tests Thumbs Up/Down Buttons In Product Grid Results

Apr 16, 2024 - 7:41 am
Google Ads

Google Ads "Similar Product" Carousel

Apr 16, 2024 - 7:31 am
Google Search Engine Optimization

Clarification: Google Search Supports Images Referenced From src Attribute

Apr 16, 2024 - 7:21 am
Google AdSense

Google AdSense New Ad Intents Formats - Links & Anchors In Content

Apr 16, 2024 - 7:11 am
Previous Story: Google AdWords Also Testing Orange Ad Label