Google: We Process rel=canonicals On Initial Fetch, Not Rendered Version

May 11, 2018 - 7:31 am 4 by

Googlebot

Google's John Mueller said on Twitter that GoogleBot currently will process the rel=canonical attribute on the initial fetch, not on the rendered version of the HTML. Pedro Dias picked this up while watching the JavaScript session at I/O.

He said "I don’t know if everyone’s seen this but there’s a very important point here regarding canonicals. And it’s the fact Google only checks canonicals on the raw HTML, not the rendered one." Why is this important, he said you should "make sure your server doesn’t output canonical placeholders that are replaced on render."

John Mueller confirmed this by saying "We (currently) only process the rel=canonical on the initially fetched, non-rendered version."

Eric Wu noted a site doing it wrong:

So make sure to keep this in mind when implementing canonical tags.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: January 19, 2026

Jan 19, 2026 - 10:00 am
Google

Google AI Overviews Powered By Gemini 3 Pro For Complex Queries

Jan 19, 2026 - 7:51 am
Google News

Google Is Appealing Its Search Monopoly Ruling & Asks To Pause Remedies

Jan 19, 2026 - 7:41 am
Google Search Engine Optimization

Google Warns On Hosting With Free Subdomain Hosts

Jan 19, 2026 - 7:31 am
Other Search Engines

OpenAI Will Soon Test Ads On ChatGPT

Jan 19, 2026 - 7:21 am
Google Search Engine Optimization

Google: Comments Link Spam Has No Effect On SEO/Search

Jan 19, 2026 - 7:11 am
 
Previous Story: WordStream Sells To Gannett For $150 Million