Google: We Process rel=canonicals On Initial Fetch, Not Rendered Version

May 11, 2018 - 7:31 am 4 by

Googlebot

Google's John Mueller said on Twitter that GoogleBot currently will process the rel=canonical attribute on the initial fetch, not on the rendered version of the HTML. Pedro Dias picked this up while watching the JavaScript session at I/O.

He said "I don’t know if everyone’s seen this but there’s a very important point here regarding canonicals. And it’s the fact Google only checks canonicals on the raw HTML, not the rendered one." Why is this important, he said you should "make sure your server doesn’t output canonical placeholders that are replaced on render."

John Mueller confirmed this by saying "We (currently) only process the rel=canonical on the initially fetched, non-rendered version."

Eric Wu noted a site doing it wrong:

So make sure to keep this in mind when implementing canonical tags.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: November 20, 2025

Nov 20, 2025 - 10:00 am
Google Updates

Google Search Ranking Algorithm Volatility - A Gemini 3 Update?

Nov 20, 2025 - 7:55 am
Google Search Engine Optimization

Google Thought On Six Options For Publishers Controlling AI

Nov 20, 2025 - 7:51 am
Google Maps

Google Maps Reviewer Nicknames, Insider Tips & Trending

Nov 20, 2025 - 7:41 am
Google

Google Discover Drops Follow Feature From Chrome (Not Discover Feed)

Nov 20, 2025 - 7:31 am
Google Search Engine Optimization

Google Search Console To Add Brand Query Filters

Nov 20, 2025 - 7:21 am
 
Previous Story: WordStream Sells To Gannett For $150 Million