Google Red Live Label & Live Blogs Schema Going Away?

Oct 24, 2018 • 7:22 am | comments (0) by | Filed Under Google Search Engine Optimization

Red Light Google

Back in 2015 Google launched a test of showing a red live label in the Google search results for blogs and publishers that covered events live. It looks like Google removed support for it, but it is unclear if Google is going to kill the feature completely or just keep testing it.

Here is what it looked like:

Google Live Label Search Results

John Mueller from Google said on Twitter that "this is still in the experimental stage, and not widely being used by web-search." He isn't sure if it will fully go live. He said:

The old documentation that Google pointed us to back in now returns a 404 page not found. I cannot find any new source for this documentation.

I know someone saw the red live label just a few weeks ago, so it is unclear what will be happening with this going forward.

Forum discussion at Twitter.


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