Google Local Pack Results Add Book & Schedule Buttons

Google has added the ability to book reservations or schedule appointments directly from the local pack. This is a feature from the Reserve with Google platform but now it has surfaced directly in the local pack results. Mike Blumenthal first spotted this and yes, I can replicate it.

Here is a screen shot:

Here is Mike's screen shot with a differently worded button:

This takes you into the process of picking a type of service, date, time and payment for it.

I posted some more screen shots at Search Engine Land.

Forum discussion at Twitter.