Google Recipes Markup Guidelines Now Says Use AMP HTML

Nov 17, 2016 - 8:31 am 2 by

Google AMP

Another one spotted by Aaron Bradley and posted on Google+ was that Google updated the guidelines around recipes markup to say you should use AMP HTML.

The first guideline now listed in the guidelines section, which wasn't there the day before, reads:

Use AMP HTML (Accelerated Mobile Pages) to build your recipe pages and mark up the content with structured data to provide rich cards and instant-loading host-specific lists for your recipes.

They also changed the recipe properties section to read:

Build your recipe pages with AMP HTML, and mark up your recipe content with the following properties of the schema.org Recipe type. In addition to the required fields, mark up as many of the recommended fields as possible to drive better engagement in Search.

Here are before and after screen shots of both sections.

Old recipes guidelines:

click for full size

New recipes guidelines:

click for full size

Old recipe properties:

click for full size

New recipe properties:

click for full size

Aaron explained "the obvious TL;DR here is "use AMP"! But Google's advice is verging on being prescriptive here, although AFAIK AMP is still not actually required to generate recipe rich cards."

Indeed.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Gvolatility, Bing Generative Search, Reddit Blocks Bing, Sticky Cookies, AI Overview Ads & SearchGPT - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 26, 2024

Jul 26, 2024 - 10:00 am
Search Video Recaps

Google Volatility, Bing Generative Search, Reddit Blocks Bing, Sticky Cookies, AI Overview Ads & SearchGPT

Jul 26, 2024 - 8:01 am
Google

Google Gemini Adds Related Content & Verification Links

Jul 26, 2024 - 7:51 am
Other Search Engines

SearchGPT - OpenAI's AI Search Tool

Jul 26, 2024 - 7:41 am
Search Engine Optimization

Google's John Mueller: Don't Use LLMs For SEO Advice

Jul 26, 2024 - 7:31 am
Google

Google Search With Related Images Carousel Below Image Box

Jul 26, 2024 - 7:21 am
Previous Story: Google Local Restaurant Lists Rich Cards Markup