The Evolution Of Google's Ranking Factors

Jun 22, 2011 - 8:19 am 9 by

Rand Fishkin of SEOmoz recently posted a presentation on slide share named The Evolution of Google's Rankings. It was from a presentation he gave in the Searchmetrics Partner Meeting a couple months ago.

The slides take you through what ranking factors are most important to Google over the years, based on Rand's experience. It is broken down as follows:

  • 1999 - 2002 : On Page SEO & PageRank
  • 2003 - 2005 : Anchor Text, Domain Names, etc.
  • 2006 - 2009 : Domains, External Links, Quality Raters
  • 2009 - 2011 : Twitter Social Data, Brands, User Behavior, etc.

In fact, the whole thing was posted on YouTube, here they are:

There is a thread at WebmasterWorld discussing the presentation. Most find it dead on, but as CainIV said, "I think this makes to look at in terms of aggregate factors that those interviewed believe are in play across a large number of genres."

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 27, 2024

Mar 27, 2024 - 4:00 pm
Google Ads

Google Local Service Ads Sends Email Asking You To Upload Photos

Mar 27, 2024 - 7:51 am
Google Maps

European Hotels Can Remove Pricing Information From Google Hotel Search

Mar 27, 2024 - 7:41 am
Google Search Engine Optimization

SEOs, Please Don't Remove Contact Us & About Us Pages

Mar 27, 2024 - 7:31 am
Misc Google

Google Search Developer Docs Gain AI Generated Help Features

Mar 27, 2024 - 7:21 am
Google Maps

Google Local Reviews Reactions Notice

Mar 27, 2024 - 7:11 am
Previous Story: Google UK's Small & Medium Business Heros Reception