Google: Stop Singling Out RankBrain, Search Is More Complex Than One Thing

Nov 6, 2018 - 7:38 am 13 by

Google RankBrain

I love it, Google makes a big deal of RankBrain back in 2015 and since then has been trying to get SEOs to focus on other things, outside of RankBrain. I mean, Google is right - SEOs should really not focus on RankBrain. It is a query interpretation algorithm and doesn't directly influence ranking.

Now you have John Mueller of Google posting on Twitter about how unfortunate it is how SEOs are writing articles about RankBrain because it is directing SEOs down the wrong path. John wrote:

I think that train has left the station - we use machine learning in so many places, it doesn't make sense to try to single out RankBrain and to guess individual factors involved. Ranking is complex. Sorry for not having a simple answer, but IMO the question is irrelevant :).

I mean, can you really blame SEOs. We had a Google tell SEOs that RankBrain was top three in the ranking factors. Then they spent years trying to tell SEOs to stop trying to optimize for it - it doesn't work that way. Heck, even Googlers are confused by RankBrain.

My advice - stop citing RankBrain, it really isn't something you can control. It is just how Google understands queries entered into their search box.

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Flux, AdSense Ad Intent, California Link Tax & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 23, 2024

Apr 23, 2024 - 4:00 pm
Link Building

Google: Ignore Link Spam Especially To 404 Pages

Apr 23, 2024 - 7:51 am
Google Search Engine Optimization

Google: We Have Taken Action On Some Parasite SEO In Recent Update

Apr 23, 2024 - 7:41 am
Bing Search

Mikhail Parakhin Breaks Silence On Mustafa Suleyman Of Microsoft (Kinda...)

Apr 23, 2024 - 7:31 am
Google Maps

Google Business Profiles Gains Select Preferred Menu Source

Apr 23, 2024 - 7:21 am
Google Search Engine Optimization

Google: Crawl Budget Goes Across All Googlebot Crawling, Not Just Web Search

Apr 23, 2024 - 7:11 am
Previous Story: Google: Higher Page Count Means Nothing For Search Rankings