Google Q1 2014 Earnings: Paid Clicks Drop, While CPC Holds

Apr 18, 2014 - 8:20 am 3 by
Filed Under Google News

goog earningsThis week, Google announced earnings and the buzz around the industry is that they missed their marks. Google blames the results on the purchase of Nest.

But I am always interested in seeing if there were more clicks on search ads the previous quarter and the cost per click changes.

Google said paid clicks dropped about 1% from last quarter, but was up 26% from the previous year. While the CPC, cost per click "remained constant" from last quarter, but decreased 9% from the previous year.

So while CPC prices have been dropping every quarter on average, this is the first time the paid clicks themselves have dropped from the previous quarter.

While Google made $10.55 billion in Q4 2013 on site revenues, Google made $10.47 billion in Q1 2014. Which I believe was the first time that number was down in a long time or maybe every (I just checked the past several earnings reports.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google News

Google Won't Be Broken Up In Monopoly Case But Required To Share Search Data

Sep 2, 2025 - 5:50 pm
Search Forum Recap

Daily Search Forum Recap: September 2, 2025

Sep 2, 2025 - 10:00 am
Google Search Engine Optimization

September 2025 Google Webmaster Report

Sep 2, 2025 - 7:51 am
Google Ads

New Google Ads Checkboxes To Filter Campaigns

Sep 2, 2025 - 7:41 am
Google Ads

Google Ads AI Max Not Designed To Go More Aggressively After SPN Inventory

Sep 2, 2025 - 7:31 am
Google Ads

Google Ads Search Google Maps For Location Assets

Sep 2, 2025 - 7:21 am
 
Previous Story: Google AdSense Quality Score Details Wanted