Google Again: Product Prices Not A Ranking Factor But Explains Why...

Mar 22, 2022 - 7:41 am 0 by

Google Price Ranking Factor

Back in 2016, we covered how Google's John Mueller said product pricing is not a web search ranking factor. Well, the same is true in 2022, six-years later. But this time, Danny Sullivan of Google explained why it is not a ranking factor.

Danny Sullivan said on Twitter "prices change all the time, so it wouldn't be that useful of a ranking signal." So one day a product price might be $5, but the next day, maybe you discount it to $4.80.

Many well run e-commerce sites change pricing on their products often based on many factors. Amazon is constantly changing the prices of their products, there are even websites devoted to tracking prices across these sites and Google Search has features to highlight pricing drops in search.

But would Google rank an iPhone case that sells for $5 in one store lower than a store that sells the same case for $4.80 - just based on the price change? The answer is no.

Danny did however say "you can, of course, sort by price if you choose or make use of some price filtering."

Here are some of those tweets, but click through to see the full thread:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 12, 2024

Apr 12, 2024 - 4:00 pm
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Volatility, Helpful Content Update Gone, Dangerous Google Search Results & Google Ads Confusion

Apr 12, 2024 - 8:01 am
Google Search Engine Optimization

Google: Indexing & Algorithm Updates Are Independent

Apr 12, 2024 - 7:51 am
Google Search Engine Optimization

Google Structured Data Carousels Beta Docs Clarifies Feature Availability & Markup Location

Apr 12, 2024 - 7:41 am
Google

Google: Ranking In Shopping, Images & Other Verticals Doesn't Hurt Your Web Rankings

Apr 12, 2024 - 7:31 am
Google

Google Knowledge Panels - Mentioned People

Apr 12, 2024 - 7:21 am
Previous Story: Google Explains Why Google Does Not Crawl & Index Every URL