Google: There Is No Way To Prevent Search Traffic Loss From A Website Revamp

Sep 12, 2023 - 7:51 am 3 by

Man Presenting Whiteboard Google Logo

Google's John Mueller was asked if there is a way to prevent search traffic loss while launching a new website revamp. This specific case has URL changes with folders and subfolders. John Mueller was quick to say no; there is no way to prevent loss of traffic.

In fact, John's response was a simple "no."

Here are those tweets:

Gary Illyes said something similar earlier this year, saying if you redesign your site, your rankings may go nuts. John also said earlier that website design changes often lead to content changes, even if that is not your intent.

This is not to say you shouldn't redesign and improve your site - you should - as should I.

Some clarifying posts:

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: February 7, 2025

Feb 7, 2025 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Volatility, Google Ads Quality Update, Google AI Overviews Updates & Other Search Engines

Feb 7, 2025 - 8:01 am
Google Search Engine Optimization

Google Says People Know When Author Bios Are For SEO Purposes

Feb 7, 2025 - 7:51 am
Google Ads

Google Ads Keyword Planner New Auto-Organize Keywords To Ad Groups

Feb 7, 2025 - 7:41 am
Google Maps

Google Business Profiles Reinstatements Now Include Case & 5 Upload Documents

Feb 7, 2025 - 7:31 am
Google Maps

Google Local Reviews Decreasing Over Past 24 Hours

Feb 7, 2025 - 7:25 am
Previous Story: Google: Very Few Robots.txt Files Are Over 500KB