Google May Count Your Annoying Pop Up As Primary Content

Jul 13, 2016 - 8:09 am 17 by

google pop ups

So we know Google isn't a fan of pop ups on web sites, well, at least the webmaster analysts team isn't a fan of them. But in a question asked by Mihai Aperghis in a Google Hangout on Google+ two weeks ago, John Mueller told him it is possible that a pop up can be looked at by Google as the primary content on that page.

The conversation was around pop ups, marketing pop ups.

Mihai asked "Is there a risk that Googlebot might give higher priority to the content on the pop-up instead of the content behind it?"

John Mueller from Google responded, "That can happen, yeah. That can definitely happen."

Here is the fuller transcript:

JOHN MUELLER: I think, just from a usability point of view, if you put this in front of a user before they're even able to see what you offer, it's probably counterproductive, in that you're not really getting the most value out of that.

On the other hand, if you can tell that someone is already browsing your website, and they're looking at stuff, or maybe they're reading through a longer page, then maybe it makes sense to let them know, hey, if you really like this, is a great way to kind of keep in touch, stay up to date with the new changes. And maybe that makes sense to kind of, like you said, delay it into the session.

MIHAI APERGHIS: OK, but let's say that doesn't happen. Is there a risk that Googlebot might give higher priority to the content on the pop-up instead of the content behind it?

JOHN MUELLER: That can happen, yeah. That can definitely happen.

This starts around the 43:32 mark:

Here is the video embed:

Hat tip to @glenngabe for pulling this nugget out.

Forum discussion at Google+ & Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 19, 2024

Jul 19, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More

Jul 19, 2024 - 8:01 am
Google Search Engine Optimization

Billions Of Google goo.gl URLs Will No Longer Work

Jul 19, 2024 - 7:51 am
Google Search Engine Optimization

Google: ccTLDs & Language Do Help You Rank A Little Better In Local Country Region

Jul 19, 2024 - 7:41 am
Google Search Engine Optimization

Google's On Knowing If Your SEO Team Is Doing Their Job

Jul 19, 2024 - 7:31 am
Google Ads

Google Merchant Center Next Gains Support For Supplemental Feeds

Jul 19, 2024 - 7:21 am
Previous Story: Google Displays Wrong Business Name In Knowledge Panel But Edit Shows Correct Name