Google +1 Button: A Geo Signal?

Jan 2, 2012 - 9:26 am 5 by

Google + 1 ButtonA WebmasterWorld thread has a webmaster asking if it would be dumb for him to remove the +1 buttons from his web site.

The reason he is nervous about removing the button is because he is worried that Google might use it for geotargetting sites or as another personalized ranking feature, combined with localized content.

We all know that +1s are currently used for personalizing the results. If you friends +1 something, it can and does affect the results you see in the Google search results. But what about at an aggregate? Currently, they do not.

The webmaster asked:

My site sells 99% to the US market. The US market users on my site really don't use +1 at all. International users do use it a good bit though. So basically I'm getting All of my +1s for outside my target market.

Should I just scrap my +1 buttons or will it help my target market rankings? I haven't heard anything about the geotargeting of plus one.

Tedster replied:

Well, I doubt that +1 would ever become the only factor, or even the strongest factor. But I can see it being one of hundreds of factors.

This thread asks the question if the effects of +1 are to be geo-targeted. I haven't seen anything official about that, and no experimental testing either. So I'll hazard a guess that they will eventually become one of many geographic signals. But before that happens, I'm sure Google will make an attempt to normalize the +1 data in some way.

Agreed.

Forum discussion at WebmasterWorld.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 12, 2024

Jun 12, 2024 - 10:00 am
Google Search Engine Optimization

I Interviewed Elizabeth Tucker, Googler Responsible For The March Core Update

Jun 12, 2024 - 7:51 am

Google Adds Return Policy Structured Data Support To Organization Level

Jun 12, 2024 - 7:41 am
Google Maps

Google Maps Tests QR Codes On Business Profiles

Jun 12, 2024 - 7:31 am
Google Ads

Google Ads Adding New Optional Verification This Month

Jun 12, 2024 - 7:21 am
Google

Google Tests Shaded Site Name & Favicon For Search Results

Jun 12, 2024 - 7:11 am
Previous Story: Googlers Working On New Years