Google: We Penalizes Egregious Link Manipulation; Otherwise Ignores The Link

Jun 6, 2017 - 7:41 am 35 by

Google Blur

As you know, Google treats links from spammy sites vs unnatural links differently. But Google also treats different types of unnatural links differently as well. Unnatural links that are classified as "egregious link manipulation" would likely penalize a site whereas other links that are unnatural are likely just ignored by Google.

Gary Illyes from Google said this on Twitter:

Google's new real time Penguin algorithm devalues links and no longer penalizes or demotes links - so this is a similar statement.

Forum discussion at Twitter

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: August 21, 2025

Aug 21, 2025 - 10:00 am
Other Search Engines

Report: OpenAI ChatGPT Sending 52% Less Referral Traffic (Do You See That?)

Aug 21, 2025 - 7:51 am
Google

Google Tests Share Icon For Search Results & AI Mode Again

Aug 21, 2025 - 7:41 am
Google Ads

Google Ads Rolls Out Asset Studio (Beta)

Aug 21, 2025 - 7:31 am
Google Ads

Google To Replace Local Service Ads Badges With One Verified Badge

Aug 21, 2025 - 7:21 am
Google

Google AI Mode Now In 180 Countries & Gains Agentic Features

Aug 21, 2025 - 7:15 am
Previous Story: Google: Less Crawl Rate Isn't Necessarily A Bad Thing