Why Won't Google Add Paywall Label To Google News Results

Aug 4, 2020 - 7:11 am 7 by

Google Paid Label

The other day, Danny Sullivan of Google went back and forth with the SEO community on why Google does not want to add paywall content labels to publisher sites that require you to pay to see the content. For a user, it can be frustrating to go to an article from a Google search and see you have to pay to see that content. But from Google's perspective, Google wants to promote paid journalism.

Plus, as Danny said, it is often not 100% clear if the content is paid or not for every article or every user. So it isn't always a smart idea just to label results as paywalled or not. This is not a new topic, we covered it last March where Google said it won't be hiding paywalled content in Google News or Google Search.

Danny Sullivan added yesterday on Twitter "It's easy to say put a label on such content so people can easily skip over it. But that also means people might easily skip over important content." He then pointed folks to the flexible sampling Google News options.

Dejan wrote an extension that adds the label, but it isn't always 100% accurate:

What do you all think? I mean, here is Google trying to serve more than just the searcher but the larger ecosystem.

Forum discussion at Twitter.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 22, 2024

Jul 22, 2024 - 10:00 am

Google Tests Link Icon Citations For AI Overviews

Jul 22, 2024 - 7:51 am

Google Testing Save Button For AI Overviews

Jul 22, 2024 - 7:41 am
Bing Ads

New Microsoft Advertising Brand Lists For Performance Max Campaigns

Jul 22, 2024 - 7:31 am

Google Knowledge Panels Using AI-Generated Images

Jul 22, 2024 - 7:21 am
Bing Search

Bing Tests Related Searches At Top - Below Search Bar

Jul 22, 2024 - 7:11 am
Previous Story: Apple Self Driving Car Looks Like It Has A Big iPhone On Top