Google On Redirect Pull Backs Plus Signal Consolidation

Jan 24, 2022 - 7:21 am 1 by

Google Redirect Pull Back

I am not going to get into the 301 vs 302 redirect debate, covered that countless times here. But I found an interesting conversation on Twitter about the differences between 301 and 302 redirects and how they consolidate signals forward or back, also known as pull backs.

Mike Blazer asked "if a 301 redirect consolidates forward (from the source URL to the destination URL); does a 302 redirect consolidate backward (from the destination URL to the source URL)?"

John Mueller replied "The short answer is: sometimes. A 302 does say to keep the source URL, but it doesn't mean it'll "pull back" what was on the destination URL (old-school trick to fake PR/DA). Also, a longer-term 302 is more like a 301. And finally, canonicalization is more than just redirects."

Patrick Stox then asked "would that "sometimes" when it does get pulled back be when an existing page with signals is 302 redirected to a new page. What happens to the signals that go to that new page?"

John Mueller replied "If you're talking about a new destination page, you're balancing "more signals for destination = more likely destination is canonical" and the canonicalization of the total signals on the source page. The important part is the signals don't get lost, they're just on destination or source."

Super interesting conversation...

Here are those tweets:

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: June 13, 2024

Jun 13, 2024 - 10:00 am
Web Analytics

Google Fixes GA4 Attribution Models To Better Associate Conversions To Paid Search

Jun 13, 2024 - 7:51 am
Google

Google Tests Larger Fonts For Main Snippet Title Link & Smaller Font For Sitelinks

Jun 13, 2024 - 7:41 am
Google Search Engine Optimization

Google: Disallow Crawling Of Action URLs (Buy Now, Sign Up, etc)

Jun 13, 2024 - 7:31 am
Bing Search

Bing Tests Black Review Stars In Search Results

Jun 13, 2024 - 7:21 am
Google Maps

Google Local Pack Photos With Labels

Jun 13, 2024 - 7:11 am
Previous Story: New Google Robots Tag indexifembedded: Control Indexing With Embedded Content