Google On Brand Based Queries & Search Result Influence

Jun 9, 2020 - 8:16 am 0 by

Google Big Brand

Gary Illyes from Google responded to a question around if brand based queries can hold any influence around search rankings. In short, he said it is a hard question to answer for a number of reasons.

The question was "do "Brand" based queries and/or clicks via the SERPs hold any influence with Google scoring pages for the SERPs (be it authority, trust, ranking etc.)?"

Gary responded "This is an insanely hard question for Twitter. If you search for [tinfoil hat Amazon], the intent is clear for you, but if it's a new site, for algorithms ain't. Rankbrain, for example, uses historical data to build that confidence, but we have tons of signals that can help."

If you break down the response posted on Twitter you will see that here, Google does admit to understanding that when you add Amazon to your query that you want Amazon.com results. But if you have a new e-commerce site that Google has not learned yet, adding that new brand name won't do the same as it does for Amazon.

He said RankBrain uses historical data for understanding queries over time in a better way. But there are other algorithms and signals that do similar things.

Here are those tweets:

If only Gary had a podcast or something he could talk more about this topic on...

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google AI Overviews, Ranking Volatility, Web Filter, Google Ads AI Summaries & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: May 23, 2024

May 23, 2024 - 10:00 am
Google

Google Robots.txt Parser Updated In GitHub

May 23, 2024 - 7:51 am
Google Ads

Google Ads Referral / Affiliate Program

May 23, 2024 - 7:41 am
Bing Search

Bing Search Is Down; Takes Down DuckDuckGo, Ecosia, ChatGPT Search & More

May 23, 2024 - 7:35 am
Google

Google Tests Replacing Related Searches With People Also Search For?

May 23, 2024 - 7:31 am
Google

Google Search: Sources Across The Web Without Images

May 23, 2024 - 7:21 am
Previous Story: Interesting Google Featured Snippet Outlined