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It seems like Google has released a new form of their knowledge graph, one that shows non-profit information when you search for non-profit organizations.
It seems like the non-profit needs to have a Google+ page but once you have that, your non-profit knowledge graph should show up. Example searches that return this information include [kiva], [red cross], [donors choose], [american heart association] and many more.
The data that shows up include:
- Number of followers on Google+
- Wikipedia description
- Logo & Link to Google+
- Tax ID Number
- Founded Date
- Tax Deductibility Code
- Nonprofit Category
- Assets
- Revenue
- Income
- Founders
Now, depending on the non-profit, some or all or more of this information shows.
I spotted this by way of Gregor J. Rothfuss, a technical lead for the Google Maps UI team on Google+.
Forum discussion at Google+.
