The Google Non-Profit Knowledge Graph

Apr 9, 2013 - 8:12 am 2 by
Filed Under Google

Google Knowledge GraphIt seems like Google has released a new form of their knowledge graph, one that shows non-profit information when you search for non-profit organizations.

It seems like the non-profit needs to have a Google+ page but once you have that, your non-profit knowledge graph should show up. Example searches that return this information include [kiva], [red cross], [donors choose], [american heart association] and many more.

The data that shows up include:

  • Number of followers on Google+
  • Wikipedia description
  • Logo & Link to Google+
  • Tax ID Number
  • Founded Date
  • Tax Deductibility Code
  • Nonprofit Category
  • Assets
  • Revenue
  • Income
  • Founders
Here is a picture:

Google Knowledge Graph Non Profit

Now, depending on the non-profit, some or all or more of this information shows.

I spotted this by way of Gregor J. Rothfuss, a technical lead for the Google Maps UI team on Google+.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 19, 2024

Jul 19, 2024 - 10:00 am
Search Video Recaps

Search News Buzz Video Recap: Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More

Jul 19, 2024 - 8:01 am
Google Search Engine Optimization

Billions Of Google goo.gl URLs Will No Longer Work

Jul 19, 2024 - 7:51 am
Google Search Engine Optimization

Google: ccTLDs & Language Do Help You Rank A Little Better In Local Country Region

Jul 19, 2024 - 7:41 am
Google Search Engine Optimization

Google's On Knowing If Your SEO Team Is Doing Their Job

Jul 19, 2024 - 7:31 am
Google Ads

Google Merchant Center Next Gains Support For Supplemental Feeds

Jul 19, 2024 - 7:21 am
Previous Story: That's Not Google's Brin On NYC Subway With Glass