Google: Use Nofollow When Linking To Bad Sites

Google's Gary Illyes said this morning on Twitter that it makes sense to use the nofollow link attribute when you link to bad sites.

Sometimes when I cover stories here, I have to link to examples of really bad sites. Often, if the site is really bad, I will use the nofollow on those links.

Gary wrote:

Sometimes makes perfect sense to use nofollow.
Writing about a bad site? Don't help them with your reputation! Be like Fred, use nofollow! pic.twitter.com/ouHxj7HoVJ

— Gary Illyes ᕕ( ᐛ )ᕗ (@methode) January 20, 2017

Yea, he likes to dive - he has hobbies unlike some people.

So when linking out to bad sites, and your gut makes you feel bad about it, use the nofollow, it can help with indigestion.

Forum discussion at Twitter.