Google: Don't Nofollow Good Links On Your Web Site

Jun 16, 2015 - 8:13 am 34 by

Google LinksGoogle's John Mueller is cleaning out his inbox by answering some generic SEO questions on Google+. The latest Google+ post answers the question, should I use the nofollow attribute on links on my web site to try to harvest the link equity to stay within my own web site (PageRank sculpting).

We discussed this before and the answer from Google remains the same, do not do that.

The question:

I link to a lot of great sites from my content, should I add nofollow to those links to keep the ratio of inbound:outbound links high?

The answer:

Nah, there's no need to add nofollow to natural links in your content.

Google wants you to build normal web sites, but sometimes that doesn't end up rankings. So SEOs look for ways to tip the scale.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 29, 2025

Apr 29, 2025 - 10:00 am
Other Search Engines

ChatGPT Search Gains Shopping Search Features (Not Ads) & More

Apr 29, 2025 - 7:51 am
Google Search Engine Optimization

Google: Changing Lastmod Date In Sitemap Isn't An SEO Hack

Apr 29, 2025 - 7:41 am
Bing Search

Bing Tests New AI Answer Summary

Apr 29, 2025 - 7:31 am
Google Ads

Google Tests New Shopping Ads Design

Apr 29, 2025 - 7:21 am
Bing Search

Bing Search Without Microsoft Name By Logo

Apr 29, 2025 - 7:11 am
Previous Story: Google Quote Search Answer Box