Google: Don't Nofollow Good Links On Your Web Site

Jun 16, 2015 - 8:13 am 34 by

Google LinksGoogle's John Mueller is cleaning out his inbox by answering some generic SEO questions on Google+. The latest Google+ post answers the question, should I use the nofollow attribute on links on my web site to try to harvest the link equity to stay within my own web site (PageRank sculpting).

We discussed this before and the answer from Google remains the same, do not do that.

The question:

I link to a lot of great sites from my content, should I add nofollow to those links to keep the ratio of inbound:outbound links high?

The answer:

Nah, there's no need to add nofollow to natural links in your content.

Google wants you to build normal web sites, but sometimes that doesn't end up rankings. So SEOs look for ways to tip the scale.

Forum discussion at Google+.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Volatility, Indexing Bugs, Google Ads Broad Match Default & YouTube SEO Tips - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 16, 2024

Jul 16, 2024 - 10:00 am
Google Updates

Google: Core Update Expected In The Coming Weeks

Jul 16, 2024 - 8:01 am
Google Maps

Google Search Chat Feature Won't Let You Start New Chats

Jul 16, 2024 - 7:51 am
Google Search Engine Optimization

Google Artificially Generated Content AGC Classification Score?

Jul 16, 2024 - 7:41 am
Google Search Engine Optimization

Google May Allow Publishers To Exclude Content From Google Discover

Jul 16, 2024 - 7:31 am

Google Search Tests Back To AI Overview Button

Jul 16, 2024 - 7:21 am
Previous Story: Google Quote Search Answer Box