Google's John Mueller: No One Can Guarantee Traffic

Jan 25, 2024 - 7:51 am 9 by

Google Robot Playing Roulette

Google's John Mueller had a nice one-liner again on X; he said, "Nobody can guarantee you traffic, sorry." This means you can't say making X changes will result in Y traffic for sure. You can't guarantee it he said.

This was in response to an SEO saying his boss wants to know that if they change something on the site, will it result in an increase in traffic or not.

Samarth Upadhyay, the SEO asked, "I'm asking my boss to remove these parameters, but he is asking, "OK, suppose we removed these, will our traffic increase then?" I'm uncertain about what to do in this situation. Should I still push him for this step?"

John Mueller from Google replied, "Nobody can guarantee you traffic, sorry."

I know a lot of SEOs do have some formulas that estimate ROI of making SEO changes. They can estimate if they make a specific change and rankings improve by Y and maybe that would result in an increase in clicks of Z, then revenue may increase by a specific percentage.

But those would be estimates and not guarantees. That is unless you sell your SEO services as a revenue share model, like some do.

Forum discussion at X.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Core Update Volatility, Helpful Content Update Gone, Dangerous Search Results & Ads Confusion - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 16, 2024

Apr 16, 2024 - 4:00 pm
Google Search Engine Optimization

Google Will Fight Site Reputation Abuse Spam Both With Manual Actions & Algorithms

Apr 16, 2024 - 7:51 am

Google Search Tests Thumbs Up/Down Buttons In Product Grid Results

Apr 16, 2024 - 7:41 am
Google Ads

Google Ads "Similar Product" Carousel

Apr 16, 2024 - 7:31 am
Google Search Engine Optimization

Clarification: Google Search Supports Images Referenced From src Attribute

Apr 16, 2024 - 7:21 am
Google AdSense

Google AdSense New Ad Intents Formats - Links & Anchors In Content

Apr 16, 2024 - 7:11 am
Previous Story: Google Search Does Not Understand Content Within HTML Comments