Google: Don't Build Sites Where You Need To Test To See How Search Engines React

Sep 18, 2018 - 7:38 am 8 by

Google Simple

Google's John Mueller has said on Reddit that it is better to build a site where you know how Google and search engines will treat it then build a site where you are unsure. There isn't always a need to get fancy with your code to the point where you need to go through various tests to make sure Google will crawl, index and rank those pages.

John said "many people do too much fancy shtuff when they could just be doing something basic that works just as well." "Keep it so that you don't have to guess, ask, or test what search engines will do, and keep it so that search engines are clearly & consistently guided to do what you're trying to do."

He added that even if "it's unclear" and you decide to test it and the tests say it works fine. You should not assume it is fine. He said "then assume that search engines will change their behavior when you're in the plane headed to Timbuktu for a 3-week camel safari."

That is some serious advice here. Assume fancy web sites that need to be tested to see if they work with search engines, won't work.

He said keep it simple and of course consistent because you don't want to be on a vacation and get an alert that your web site is not working well in Google and sales are way down.

Forum discussion at Reddit.


Popular Categories

The Pulse of the search community


Search Video Recaps

Google Weekend Volatility, Google On Search Leak, Elizabeth Tucker Interview & Apple Intelligence - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles


Report On If Google Showing Fewer Reddit Links In Search?

Jun 19, 2024 - 7:51 am

Google AI Overviews FAQs Including Why You Can't Disable AI Overviews

Jun 19, 2024 - 7:41 am
Google Search Engine Optimization

Google: Two Common Reasons When A Spike In Crawling Is Bad

Jun 19, 2024 - 7:31 am

Google Tests Two More People Also Ask Results (6 PPA)

Jun 19, 2024 - 7:21 am
Google Maps

Google Local Panels Gains Menu Button

Jun 19, 2024 - 7:11 am
Google AdSense

New Google AdSense Privacy & Messaging For Users To Opt Out

Jun 19, 2024 - 7:05 am
Previous Story: Google Search Launched 2,453 Changes In 2017