Myth Busting: HTTPS Not Required For Google Indexing & Ranking

Jan 29, 2019 • 7:30 am | comments (6) by | Filed Under Google Search Engine Optimization

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Google's John Mueller did some myth busting this morning around HTTPS. There are always some SSL providers trying to use Google's HTTPS ranking signal in their marketing efforts. One said that "Without an SSL Certificate Google is likely to drop your website in search results." That is not true and John Mueller said so.

John replied to this on Twitter saying "Yeah, that's wrong." "HTTPS is not a factor in deciding whether or not to index a page, at all," he added.

He did explain that Google does "use HTTPS as a light-weight ranking factor, and having HTTPS is great for users."

So don't fall for it - you don't need it to be indexed by Google.

Forum discussion at Twitter.

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