Myth Busting: HTTPS Not Required For Google Indexing & Ranking

Jan 29, 2019 - 7:30 am 6 by

Green Tech Google 1900px

Google's John Mueller did some myth busting this morning around HTTPS. There are always some SSL providers trying to use Google's HTTPS ranking signal in their marketing efforts. One said that "Without an SSL Certificate Google is likely to drop your website in search results." That is not true and John Mueller said so.

John replied to this on Twitter saying "Yeah, that's wrong." "HTTPS is not a factor in deciding whether or not to index a page, at all," he added.

He did explain that Google does "use HTTPS as a light-weight ranking factor, and having HTTPS is great for users."

So don't fall for it - you don't need it to be indexed by Google.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: April 28, 2025

Apr 28, 2025 - 10:00 am
Google

Deposition: Google Used Search Signals & Data To Train Gemini AI Models

Apr 28, 2025 - 7:41 am
Bing Search

Bing Copilot Answer More Videos Section

Apr 28, 2025 - 7:31 am
Google

Google Tests New Shipping, Returns & Payment Section In Retail Knowledge Panel

Apr 28, 2025 - 7:21 am

Apple Updates Applebot Docs: Explaining Applebot-Extended vs Applebot

Apr 28, 2025 - 7:11 am
Google Search Engine Optimization

Google Search Console API Data Stuck On April 22

Apr 28, 2025 - 5:56 am
Previous Story: Google Fixing AMP Errors; Nothing To Fix On Your End Now