Google Merchant Center Identifier Exists No Longer Lead To Disapprovals

Dec 21, 2023 - 7:21 am 1 by
Filed Under Google Ads

Google Jugs Warehouse

Google has updated its policy where an identifier exists issue will no longer lead to disapproval of your product listings. Instead, Google will first issue you a warning for identifier exists.

Google explained that "Unique product identifiers (UPIs) define the product you're selling in the global marketplace. They uniquely distinguish products you're selling and help match search queries with your products."

Previously, this would have led to your product listing being disapproved, that is if they were submitted indicating an identifier does not exist for the product, but there is evidence that a unique product identifier exists.

"After this change the offers with the Item issue Incorrect value: identifier exists [identifier_exists] will receive a warning instead of a disapproval. If product identifier requirements are not met, then your item’s performance may be limited," Google explained.

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: September 17, 2025

Sep 17, 2025 - 10:00 am
Google

Google Discover Tests Showing X Posts From Just Your Followers?

Sep 17, 2025 - 7:51 am
Other Search Engines

OpenAI Updates Search In ChatGPT: Factuality, Shopping & Formatting

Sep 17, 2025 - 7:41 am
Google

Google: Searchers Want AI Summaries Over Links

Sep 17, 2025 - 7:31 am
Google Maps

Google Business API Q&A Feature Going Away November 3 (Changes Coming?)

Sep 17, 2025 - 7:21 am
Google Ads

New Google Merchant Center Suspension Video Verification

Sep 17, 2025 - 7:11 am
 
Previous Story: Bing Tests Three Dots On Search Result Snippets