Google Merchant Center Identifier Exists No Longer Lead To Disapprovals

Dec 21, 2023 - 7:21 am 1 by
Filed Under Google Ads

Google Jugs Warehouse

Google has updated its policy where an identifier exists issue will no longer lead to disapproval of your product listings. Instead, Google will first issue you a warning for identifier exists.

Google explained that "Unique product identifiers (UPIs) define the product you're selling in the global marketplace. They uniquely distinguish products you're selling and help match search queries with your products."

Previously, this would have led to your product listing being disapproved, that is if they were submitted indicating an identifier does not exist for the product, but there is evidence that a unique product identifier exists.

"After this change the offers with the Item issue Incorrect value: identifier exists [identifier_exists] will receive a warning instead of a disapproval. If product identifier requirements are not met, then your item’s performance may be limited," Google explained.

Forum discussion at X.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Coming, Ranking Volatility, Bye Search Notes, AI Overviews, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: July 25, 2024

Jul 25, 2024 - 10:00 am
Google Ads

Google Again: We Will Test Ads In AI Overviews Soon

Jul 25, 2024 - 7:51 am
Bing Search

Microsoft Now Testing Bing Generative Search Experience

Jul 25, 2024 - 7:41 am
Bing SEO

Reddit Blocked Bing Search & Others But Not Google

Jul 25, 2024 - 7:31 am
Local Search

Apple Maps Web Version Launches Beta

Jul 25, 2024 - 7:21 am
Google Ads

Google Local Service Ads Shows Phone Number On Hover

Jul 25, 2024 - 7:11 am
Previous Story: Bing Tests Three Dots On Search Result Snippets