A new agency-first product from Google has launched: Merchant Center for Agencies. This new centralized hub provides a unified interface for those managing multiple Google Merchant Center (GMC) accounts, while also adding features designed for teams with multiple users.
We first heard about this back in October, but Merchant Center for Agencies will be launching for users in the U.S. and Canada. The goal? To reduce friction for multi-account users by providing a centralized location for management while making it easier to troubleshoot and optimize.
Single View Interface
One of the biggest draws of Merchant Center for Agencies is a single account login that contains diagnostic data, warnings, and more across all GMC accounts.
Diagnostics Across All Accounts
Instead of toggling from one GMC account to the next, the new Merchant Center for Agencies interface surfaces issues from all clients in one location. Quick diagnostics notify users of account suspensions, warnings, and accounts with no issues.
Account Optimization
A "Client Optimizations" tab gives merchants the ability to view promotions, top out-of-stock products, store quality, and shipping/return information.
Essential information from each client’s top products (such as out-of-stock items and paid and free click data) is displayed in an accordion format by client. It doesn’t appear that a large amount of data from each client is pulled into this view, but quick links into accounts and report sharing appear to be readily available.
Opportunities
Lastly, an Opportunities tab gives advertisers a bird’s-eye view of potential areas for growth across all accounts. The current options include highlighting low-traffic products, low prices, and trending brands for each advertiser.
Overall, this will be a welcomed improvement for agencies or companies with multiple brands as it simplifies the experience and should stop the repeated leap-frogging back and forth from account to account.
