Announced back in November, the branded query report is now rolling out for all eligible sites. This filter gives users the option to quickly browse traffic that is branded in nature versus non-brand queries.
This rollout will gradually occur over the coming weeks and is only available for top-level properties, not URL paths or subdomains.
This should be a welcome change for webmasters, as filtering out branded terms in the past was possible but required a manual process. The new filters will automatically dissect the two types of queries and will break out branded queries as those that “include your brand name or closely associated products (for example, Gmail for google.com).”
For more info see Google's LinkedIn post or the official documentation.
