Yesterday, Google's Matt Cutts and Michael Wyszomierski posted a non-SEO related video, which I had to turn to make it SEO related.
The video describes the process Matt and Michael goes through when creating these SEO videos. One topic that came up was that sometimes Matt needs to ask others for the answer because he doesn't know the answer fully.
Here is his tweet:
@rustybrick Maybe 10%? Oftentimes I'll spot a question a few days before taping and ping a specific team to see if they want to communicate— Matt Cutts (@mattcutts) April 9, 2014
He then explained a way to know which videos needed outside help:
@rustybrick anything in particular. You can also tell from the video length. 1-2 minutes tend to have immediate answers. If the video is— Matt Cutts (@mattcutts) April 9, 2014
@rustybrick longer, then we took some time to think about it, brainstorm the main points to get across, etc.— Matt Cutts (@mattcutts) April 9, 2014
I did ask him how much of the algorithm is in his brain, but that question he did not respond to.
@mattcutts so what part of the algo is part of your brain? or in other words, would you say you know 40% of the algo?— Barry Schwartz (@rustybrick) April 9, 2014
Forum discussion at Twitter.
Image credit to BigStockPhoto for Google brain