Google: On-Page Markup & Data Highlighter Signals Are Equivalent

Aug 18, 2017 - 8:04 am 0 by

Google Berries

There are two primary ways to markup your pages with structured data to help Google power your rich cards / rich snippets. The best way is to use on-page code markup, schema, to markup your pages as we discussed yesterday. But you can also use the data highlighter tool, which is more of a non-coder way to do the markup.

I asked John Mueller of Google which trumps the other. So if you use both the data highlighter on page A and page A also has conflicting on-page code markup, which will Google select.

John Mueller said they are "pretty much equivalent"." He said on Twitter it is the same thing has having conflicting on-page markup, Google will have to pick one or ignore both. "Like with other sources of structured data, they should be consistent with each other if both are used," John added.

Here is the tweet:

So like with anything you do in life, be consistent - it is a rule I live by.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
- YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google Search Engine Optimization

Google: Login Service Pages Are Hard To Rank In Search

Jul 18, 2025 - 7:41 am
Google

Google AI Overviews For Movie Queries

Jul 18, 2025 - 7:31 am
Google Ads

Google Ads Rolling Out Smart Bidding Exploration To Some Advertisers

Jul 18, 2025 - 7:21 am
Bing Search

Bing Tests Sitelinks With Light Gray Underlines

Jul 18, 2025 - 7:11 am
Web Analytics

Google Analytics Real Time Reporting Broken Again

Jul 17, 2025 - 10:40 am
Search Forum Recap

Daily Search Forum Recap: July 17, 2025

Jul 17, 2025 - 10:00 am
Previous Story: Google Confirms They Score Internal & External Links Differently