Google Maps App Revised Ads & Charges On Swipe But Not Click Through

Aug 9, 2013 - 8:09 am 0 by
Filed Under Google Ads

Google Maps For iPhone IconYesterday, Google announced a new form of ads on the Google Maps app. The new ads now show on the bottom for a keyword search for local places. The ad can be tapped on or swiped up to get more details about that advertiser. You can then click through or call or get directions to the business.

Google is not charging on the click through, they are charging on the get more details action of tapping or swiping up on the ad to see more details. This is charged at their CPC price, despite it not being a click through to the advertisers web site.

Here is how Google worded it:

Relevant ads on the Google Maps app can now appear at the bottom of the screen after a user performs a search. They include a title, ad text, and a link to get directions. Users can tap or swipe upward to see more information - this is a new click type known as “Get location details” and results in a standard CPC charge.

The click or swipe on the ad will get the location details of the business and the searcher will be able to see information such as the business’s address, phone number, photos, reviews and more. Then the user has the ability to click more and charge the advertiser more. Google makes sure to say what the "free actions" are, saving business information for later, sharing a business with a friend, or starting navigation. The paid additional actions include, that initial 'get location details' click, get directions, click-to-call and clicks on the ad headline. AdWords will only charge for up to two paid clicks per ad impression. Reporting for these paid clicks can be found by segmenting reports in your account by ‘click type.’

So touching is buying.

Forum discussion at Google+.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 28, 2024

Mar 28, 2024 - 4:00 pm
Google Ads

Google Ads Suspended 90% More Advertisers This Year & Removed 5.5 Billion Ads

Mar 28, 2024 - 7:51 am
Google Ads

Google Updates Its Definition Of Top Ads; They May Not Be At The Top

Mar 28, 2024 - 7:41 am
Google Ads

Google Ads Adds Share Ad Preview For Performance Max

Mar 28, 2024 - 7:31 am
Google

Google Can Search For Your Blockchain Wallet Addresses (Bitcoin & More)

Mar 28, 2024 - 7:21 am
Google Maps

New Google Shopping & Maps Search Features

Mar 28, 2024 - 7:11 am
Previous Story: Google's DooglePlex - Dog Park