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Some people think that if you know someone at Google, they can pull strings and give you better rankings. Truth is, it doesn't work that way. In fact, I know Googlers who struggle with their own personal sites' rankings more than most SEOs.
That being said, Google's John Mueller, the most visible Google representative in the Google Webmaster Help forums shared a secret. He said he is not a magician.
John said, "I can't magically change your sites' rankings."
That might come as a shock to some of you but the truth is, there is no button he or anyone else can press to make your rankings jump in the search results.
Of course, John can offer advice, which he does almost every day in the forums.
But John and his colleagues do not have the power or access to improve your rankings magically. But they do have the power to hurt your rankings.
Does Matt Cutts? I doubt it. :-)
Forum discussion at Google Webmaster Help.
Image credit to BigStockPhoto for robot magician
