Google: There Is No Such Thing As LSI Keywords

Jul 31, 2019 - 7:43 am 20 by

No Such Thing

You've got to love John Mueller from Google, he posted on Twitter the line "There's no such thing as LSI keywords -- anyone who's telling you otherwise is mistaken, sorry." Here is that tweet:

LSI is Latent Semantic Indexing or Latent Semantic Analysis (LSA) - a topic I really have not mentioned here since 2005. It is basically a natural language technique that analyzes the relationships between a set of documents and the terms they contain by producing a set of concepts related to the documents and terms. It is a technique Google can use to understand content and concepts on pages within its index. You can ask Bill Slawski if Google uses it or not.

But we've seen SEOs use that talk before, see this thread where an SEO said "LSI/keywords seems to have become less important and authority more important," when discussing an algorithm change.

It doesn't really make sense to say it that way and here is John reinforcing that.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Follow

Search Video Recaps

 
Google Core Update Rumbling, Manual Actions FAQs, Core Web Vitals Updates, AI, Bing, Ads & More - YouTube
Video Details More Videos Subscribe to Videos

Most Recent Articles

Search Forum Recap

Daily Search Forum Recap: March 18, 2024

Mar 18, 2024 - 4:00 pm
Google Updates

Google Urges Patience As The March 2024 Core Update Continues To Rollout

Mar 18, 2024 - 7:51 am
Google

Official: Google Replaces Perspective Filter With Forums Filter

Mar 18, 2024 - 7:41 am
Google Maps

Google Business Profiles Now Offers Additional Review After Appeal Is Denied

Mar 18, 2024 - 7:31 am
Google Maps

EU Searchers Complaining About Google Maps Features Changes Related To DMA

Mar 18, 2024 - 7:21 am
Google

Google Showing Fewer Sitelinks Within Search

Mar 18, 2024 - 7:11 am
Previous Story: Google Redirects Some Quality Raters Guidelines To New URL