Google: We Will Shorten Your URLs For You

Jul 7, 2015 - 8:05 am 8 by

Wavy Gradient Wide Google

It is not uncommon to find Google indexing and ranking URLs that have extra tracking parameters added to the end of the URL. It is not uncommon to see the Google Analytics UTM tracking parameters as one of those cases.

But Google says don't you worry, over time, Google will shorten down the URL to remove those extra URL parameters.

Someone on Twitter complained and John Mueller responded on Twitter, while on vacation, saying it won't be a long term issue.

He said, "We grew your URL for you :). It'll shrink a bit over time."

Here is the conversation on Twitter:

Here is the picture showing Google indexing and ranking the longer URL:

click for full size

It is pretty common for Google to index the new content URL like this and then overtime remove the extra URL parameters.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Bing Search

Bing Ads Revenue Up 10% - Is Growth Slowing?

Jan 28, 2026 - 4:15 pm
Search Forum Recap

Daily Search Forum Recap: January 28, 2026

Jan 28, 2026 - 10:00 am
Yahoo Search Engine

Yahoo! Scout - Yahoo's Official Return To Search With AI

Jan 28, 2026 - 7:51 am
Google

Google Search - Add Splash Of Color With Color Picker

Jan 28, 2026 - 7:41 am
Google

Bad News: Google AI Overviews Follow-Up Questions Go Directly To AI Mode

Jan 28, 2026 - 7:31 am
Google

Gemini 3 Powering Google AI Overviews Globally

Jan 28, 2026 - 7:21 am
 
Previous Story: Google's New Hotel Finder Interface