Google: We Will Shorten Your URLs For You

Jul 7, 2015 - 8:05 am 8 by

Wavy Gradient Wide Google

It is not uncommon to find Google indexing and ranking URLs that have extra tracking parameters added to the end of the URL. It is not uncommon to see the Google Analytics UTM tracking parameters as one of those cases.

But Google says don't you worry, over time, Google will shorten down the URL to remove those extra URL parameters.

Someone on Twitter complained and John Mueller responded on Twitter, while on vacation, saying it won't be a long term issue.

He said, "We grew your URL for you :). It'll shrink a bit over time."

Here is the conversation on Twitter:

Here is the picture showing Google indexing and ranking the longer URL:

click for full size

It is pretty common for Google to index the new content URL like this and then overtime remove the extra URL parameters.

Forum discussion at Twitter.

 

Popular Categories

The Pulse of the search community

Google Search Volatility

More Details

Search Video Recaps

 
Video Details More Videos Subscribe to Videos

Most Recent Articles

Google

Google Search Deez Nuts AI Overview Easter Egg

Sep 10, 2026 - 10:51 am
Search Forum Recap

Daily Search Forum Recap: September 10, 2026

Sep 10, 2026 - 10:00 am
Apple Intelligence

Apple: 2.5 Billion Siri Requests Every Day

Sep 10, 2026 - 9:03 am
Google Search Engine Optimization

Google: The Old Position 1-10 Is Hard To Map For Site Owners

Sep 10, 2026 - 7:51 am
Google Search Engine Optimization

Google Ranking Factors Survey: Content & Backlinks Most Important

Sep 10, 2026 - 7:41 am
Google Ads

Bait & Switch: Google Ads Revoking Credits After Advertisers Spend Them

Sep 10, 2026 - 7:31 am
Previous Story: Google's New Hotel Finder Interface